Dark Sugars, with their flagship store on Brick Lane and additional locations in Greenwich, including the Cocoa House and Ice Creams shop, is renowned for handcrafted chocolates and indulgent truffles. Combining traditional African cocoa techniques with contemporary flavours, they create a sensory experience that celebrates the rich heritage and artistry of chocolate-making.
I collaborated with Dark Sugars’ investment team to enhance their business model and drive their digital transformation. By developing strategies that extended beyond their physical stores, I helped position the brand for growth in the digital space. This included improving their online presence, streamlining digital operations, and exploring new opportunities to engage customers through innovative platforms, ensuring Dark Sugars could thrive both on and offline.
In addition, I designed and built their website in SHOPIFY, creating a digital platform that reflects the brand’s vibrant identity and rich heritage. The website showcases their handcrafted products, offers an enhanced user experience, and supports e-commerce functionality, enabling the business to reach a broader audience and increase online sales.
