Strategic
Consultancy
Intro
With over 15 years of experience spanning entrepreneurial instinct, commercial strategy, business development and digital innovation. Sophia has built financial strategies, established meaningful partnerships, and focussed on delivering measurable results.
To be a next-level business strategist requires a blend of creativity, an entrepreneurial mindset, and a deep understanding of processes. It's about crafting innovative solutions and maximising the potential of existing resources to drive success.
In today’s rapidly evolving landscape, I leverage the power of AI to optimise business operations, streamline workflows, and enhance decision-making. Integrating AI-driven solutions, I help businesses improve efficiency, reduce costs, and unlock new revenue streams. Whether it’s predictive analytics, automated processes, or AI-powered customer insights, I ensure your business stays ahead of the curve.
COMMERCIAL DIRECTOR | 2024
The Sybarite
As Commercial Director for Sybarite Luxury Travel and Experiences, I conducted a comprehensive analysis of operations and compliance with UK travel regulations.
I briefed the CEO on necessary changes to meet regulatory requirements and provided stakeholders with clear, actionable insights. Additionally, I trained the sales team in AI tools to enhance client profiling, personalise travel packages, and optimise their sales strategies, driving growth in the luxury travel sector.
COMMERCIAL DIRECTOR | 2023
Encounter Edu
Award-winning provider of education about sustainability and nature for primary and secondary school teachers worldwide. Encounter Edu combines a transformative idea for education by supplying teachers with world-class learning resources and opportunities. Designed together with leading experts from business, government, and academia.
Encounter Edu are STEM specialists (Science, Technology, Engineering, Maths) with a focus on environmental science, what we call EcoSTEM.
During a year as the Commercial Director for Encounter Edu, I led the transformation of the business from a not-for-profit to a profitable model while maintaining its core educational mission. I developed and implemented revenue diversification strategies, established key partnerships, and optimised operational workflows. Additionally, I identified new growth opportunities and introduced innovative approaches to business development. My leadership helped scale the company’s impact while ensuring financial sustainability in a highly competitive market.
COMMERCIAL DIRECTOR | 2024
The Taniwha
As Business Consultant for the star-studded team behind The Taniwha, I led the first round of investment, securing the critical funds needed to bring the film to life.
By gathering key information from the producer and director, I successfully obtained backing from the New Zealand Film Commission. My role ensured the financial foundation for this ambitious project, aligning creative vision with strategic financial planning.
WEBSITE COMING SOON
Sophia’s
Modelling
Tools
My approach combines creativity, entrepreneurial insight, and proven business tools gained during my MBA. From SWOT analysis, financial modelling, and market segmentation to business process reengineering, customer journey mapping, and lean management techniques,
I apply these methods to deliver tailored solutions. By leveraging tools like Porter’s Five Forces, Balanced Scorecards, and growth hacking strategies, I ensure a structured yet flexible approach to identifying opportunities, solving challenges, and driving sustainable growth for my clients.
AI
Training Sales Teams
in AI for Optimised Pitches
Empowering sales teams with AI tools can revolutionise their approach to pitching. By integrating AI, teams gain access to data-driven insights, enabling them to tailor pitches based on customer behaviour, preferences, and pain points. Training focuses on using AI-powered platforms to analyse leads, predict customer needs, and personalise communication strategies. This, not only enhances the effectiveness of each pitch but also boosts overall conversion rates. Through hands-on learning and real-time application, sales teams can confidently leverage AI to deliver smarter, more impactful pitches that drive results.
AI as a
Creative Assistant
There is a danger with junior teams that they become ‘an assistant to the AI’, not the AI acts as an ‘assistant to them'. I have a methodology that navigates that.
AI is transforming the creative process by acting as a powerful assistant for brainstorming, content generation, and design. It can analyse trends, generate fresh ideas, and provide inspiration tailored to specific audiences or goals. Whether drafting compelling copy, creating visuals, or refining brand messaging, AI helps streamline the creative workflow and ensures output remains innovative and relevant. By automating repetitive tasks and offering real-time suggestions, AI empowers creatives to focus on strategy and big-picture thinking, fostering a more dynamic and efficient creative process.