General Index is a cutting-edge startup redefining the energy market with independent, technology-driven oil price benchmarks and indexes.

Brand Strategy, Website design and build

General Index, a startup specialising in oil indexes, faced challenges with a divided board and a lack of unified identity. To address this, I facilitated workshops with key stakeholders to align their vision and establish cohesion across the team. Additionally, I designed and built their website using WEBFLOW, creating a platform that effectively communicated their mission and positioned them as a credible player in the industry. My work ensured a strong foundation for their growth and development.

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